Head of Marketing - Crypto

Finst is hiring!

About

Finst is one of the largest cryptocurrency platforms in The Netherlands and offers a unique combination of transparency, safety and the lowest fees in the market.

We are a mission-driven start-up led by the former core team of DEGIRO and backed by some of the most successful entrepreneurs and investors on the continent (DEGIRO co-founders, Deribit). We aim to become the largest and most-trusted regulated crypto-assets platform in Europe within 5 years.

Job Description

Your career and the team

We are looking for a result-driven and experienced Head of Marketing based in Amsterdam, The Netherlands. You will be responsible for shaping and scaling Finst's marketing strategy and lead its delivery across multiple European markets and channels. Your goal is clear: grow our user base at lightning speed to become market leader in Europe in record time (yes, we dream big).

You will report directly to the Chief Executive Officer, lead a dynamic team of several marketers and execute a comprehensive marketing strategy to effectively capture the attention of crypto investors while enhancing the Finst brand and authority globally.

Your daily adventures will include

  • Managing the strategy, budget, and execution of our marketing initiatives with a strong focus on product marketing, partnerships, community building and public relations

  • Growing and mentoring the marketing team and ensuring the effective execution and performance of our marketing plans

  • Preparing and executing the launch of new products, services and markets

  • Managing and ensuring a consistent content creation process for our website, blog, marketing materials, social media, and other communication

  • Working cross-functionally with web development, product, and design to understand and improve acquisition, activation, and retention

  • Analyzing performance metrics and owning daily, weekly, monthly channel reporting and forecasting

  • Meeting our spend and volume targets as well as CAC, ROI/ROAS, and LTV goals

  • Creating & implementing breakthrough 360 digital campaigns tailored to each market and constantly optimizing them

  • Being our brand ambassador and guarding our brand guidelines

  • Ensuring compliance with all relevant marketing and advertising regulations including MiCAR

Why you will love it here

  • Great skills come with great benefits – we offer competitive fixed remuneration (evolving with you) + bonus scheme

  • Our top employees get rewarded with shares incentive plan – we want you to own it

  • Work with a tightly-knit and multi-cultural team of senior professionals – we strive to keep the talent density very high

  • Fast decision-making and open environment, freedom, trust, and the opportunity to make a unique impact

  • Work from a very cool office in the heart of Amsterdam (canal view and big garden included)

  • 25 paid holidays per year to reload

  • Get the tech you need: MacBook, Windows, standing desks – you name it

  • Flexibility: although we like and encourage being together in the office, it ultimately doesn’t matter where and when you work, as long as you get it done

  • No office politics – we’re too busy changing the crypto world

  • Monthly team drinks and yearly company trip – work hard, play harder

Preferred Experience

What you’ll need to be successful

  • Fluent in English (additional European languages such as Dutch or German is a plus)

  • 8+ years of experience as CMO/Head of Marketing in a high growth environment within the retail financial industry

  • Strong leadership skills and several years of team management experience

  • Master’s degree from a top tier university, preferably with a focus on business, marketing, communication or other relevant field

  • Excellent communication and negotiation skills

  • Experience with launching products/services, acquisitions, and managing successful 360 campaigns in multiple EU markets

  • Proven track record of meeting and exceeding targets in a fast-growing start-ups/scale-ups and rapid international expansion

  • Comfort and experience with quantitative marketing analytics, budgeting, forecasting, scenario planning, and test-and-learn methodologies

  • Experience with SEA, PPC, SEO, social media, ATL and analytics, as well as knowledge of other online channels, customer journeys, and distribution partnerships

  • Strong affinity with the financial industry and cryptocurrency landscape, particularly on the European market

  • Start-up mentality – you roll-up your sleeves, get things done, dream big and adapt easily

  • Enthusiastic, result-driven, resilient, reliable, hands-on, hungry for success, team and solution-oriented

Recruitment Process

Believe it’s a match?

Then we can’t wait to talk to you! Please apply directly with your English resume or send it via email at join@finst.com and we will get back to you before you expect it!

For more information, visit www.standin.com.

Finst welcomes everyone and is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment for employees of all backgrounds and cultures.

Additional Information

  • Contract Type: Full-Time
  • Start Date: 01 April 2025
  • Location: Amsterdam
  • Education Level: Master's Degree
  • Experience: > 7 years
  • Occasional remote authorized