Your career and the team
We are looking for a result-driven and experienced Head of Marketing based in Amsterdam, The Netherlands. You will be responsible for shaping and scaling Finst's marketing strategy and lead its delivery across multiple European markets and channels. Your goal is clear: grow our user base at lightning speed to become market leader in Europe in record time (yes, we dream big).
You will report directly to the Chief Executive Officer, lead a dynamic team of several marketers and execute a comprehensive marketing strategy to effectively capture the attention of crypto investors while enhancing the Finst brand and authority globally.
Your daily adventures will include
Managing the strategy, budget, and execution of our marketing initiatives with a strong focus on product marketing, partnerships, community building and public relations
Growing and mentoring the marketing team and ensuring the effective execution and performance of our marketing plans
Preparing and executing the launch of new products, services and markets
Managing and ensuring a consistent content creation process for our website, blog, marketing materials, social media, and other communication
Working cross-functionally with web development, product, and design to understand and improve acquisition, activation, and retention
Analyzing performance metrics and owning daily, weekly, monthly channel reporting and forecasting
Meeting our spend and volume targets as well as CAC, ROI/ROAS, and LTV goals
Creating & implementing breakthrough 360 digital campaigns tailored to each market and constantly optimizing them
Being our brand ambassador and guarding our brand guidelines
Ensuring compliance with all relevant marketing and advertising regulations including MiCAR
Why you will love it here
Great skills come with great benefits – we offer competitive fixed remuneration (evolving with you) + bonus scheme
Our top employees get rewarded with shares incentive plan – we want you to own it
Work with a tightly-knit and multi-cultural team of senior professionals – we strive to keep the talent density very high
Fast decision-making and open environment, freedom, trust, and the opportunity to make a unique impact
Work from a very cool office in the heart of Amsterdam (canal view and big garden included)
25 paid holidays per year to reload
Get the tech you need: MacBook, Windows, standing desks – you name it
Flexibility: although we like and encourage being together in the office, it ultimately doesn’t matter where and when you work, as long as you get it done
No office politics – we’re too busy changing the crypto world
Monthly team drinks and yearly company trip – work hard, play harder